Vectra launches ADB-powered hybrid DVB-C and IPTV service across Poland

Polish cable operator Vectra has launched a nationwide commercial TV service built on ADB's Graphyne platform, introducing two hybrid set-top boxes that combine DVB-C linear television, IPTV and integrated OTT applications in a single interface. The announcement, dated 2 November 2026, marks the commercial debut of Vectra's next-generation television portfolio nationwide.

The two devices are the Vectra 4K BOX and the Vectra 4K BOX PVR. Both handle DVB-C, IPTV and OTT delivery, depending on what the operator's network supports in a given footprint. The PVR variant adds a built-in 1 TB hard drive for local recording.

The service places cable or IP-based television, on-demand content and supported streaming applications inside one unified viewing experience. Vectra positions the standard box as an accessible entry point for everyday TV and the PVR model as a premium tier for customers who want to record programmes and watch them later.

What does this change for Vectra subscribers?

Subscribers gain a single managed ecosystem rather than separate silos for broadcast and streaming. The standard 4K BOX delivers live channels, on-demand content and supported streaming apps through one interface, whether the underlying delivery is DVB-C cable or IP. The PVR model adds recording: a 1 TB drive stores programmes for viewing at the customer's convenience. Both devices sit inside a unified service management ecosystem, which matters commercially because it lets Vectra segment its base between an affordable everyday tier and an advanced tier without running parallel platforms.

The move is a hybrid-television play in a market where cable operators face direct competition from pure streaming services. By integrating OTT content into the operator's own user interface rather than leaving subscribers to switch inputs, Vectra keeps its set-top box — and its channel billing relationship — at the centre of the viewing experience.

A decades-long partnership extended

Krzysztof Sokolik, chief marketing officer at Vectra, framed the launch around flexibility. "Our priority is to offer customers a modern, flexible TV experience that meets their different needs and viewing habits," he said. "With Vectra 4K BOX and Vectra 4K BOX PVR, we can provide a choice of solutions, from an accessible everyday TV service to a more advanced experience with additional features."

Sokolik added that working with ADB allows Vectra to bring these services together on a single platform "while continuing to develop our offering and deliver greater value to our subscribers."

For ADB, the contract consolidates a vendor relationship that, according to the supplier, goes back decades. Małgorzata Ott, CEO at ADB, said: "Our relationship with Vectra spans decades, and we are truly grateful for the trust they continue to place in ADB." She said ADB remains "fully committed" to providing Vectra with the technology, expertise and support needed to keep evolving the operator's offering.

That statement is vendor positioning, and should be read as such. The concrete facts are simpler: ADB supplies the Graphyne platform behind a nationwide commercial launch, and the operator has chosen to standardise its next-generation TV estate on a single supplier's service management stack.

What comes next

The launch is commercial and nationwide from the announced date. No subscriber targets, pricing tiers or rollout phasing were disclosed, so the scale of uptake remains open. Vectra's stated intention, per Sokolik, is to continue developing the offering on the unified platform and to deliver greater value to subscribers over time.