Prime Video reaches tens of billions in revenue and turns profit

Amazon CEO Andy Jassy told investors that Prime Video has reached a revenue run rate in the tens of billions of dollars and is now profitable in its own right, marking the clearest confirmation yet that the e-commerce group's four-year, $8.5 billion (€7.6 billion) bet on MGM has produced a standalone money-making entertainment business.

The disclosure came on Amazon's quarterly earnings call, held on 30 October 2026. "Prime Video has emerged as a significant business with a revenue run rate in the tens of billions of dollars and is now profitable in its own right," Jassy said. It is not the first time the chief executive has flagged the milestone. In May he told investors that Prime Video was already profitable, and the latest statement puts a firmer scale on the achievement.

The numbers behind the turnaround are concrete. Amazon MGM Studios, the film unit built on the 2022 acquisition of Metro-Goldwyn-Mayer, has generated more than $1.2 billion in global box office sales so far this year. Two titles carried the slate: Project Hail Mary, the science-fiction release that has become the group's breakout cinema hit, and the adaptation of Verity.

What does this change for Amazon's streaming position?

For years, Prime Video sat inside the broader Prime subscription as a retention tool rather than a profit centre. Jassy's statement changes that framing. A business running at tens of billions in revenue, and making money while doing it, competes on different terms with loss-making rivals. It can bid harder for sports rights, fund more original film and television, and still satisfy shareholders.

The television slate supports the case. Jassy named Carrie, The Summer I Turned Pretty, The Boys, Off Campus, Fallout and Reacher as current hits. Reacher is the standout. Season 4 drew 66 million viewers globally within its first 28 days, according to figures released by the company. Season 5 is filming now. The show has already been picked up for a sixth season, guaranteeing at least two more instalments of a franchise that has become one of the platform's most reliable performers.

Sports rights deliver the audience

Live sport has become the engine of Prime Video's growth. The service broadcasts NASCAR, the Masters and UEFA Champions League football. Its biggest success this year, however, is American football. The first six games of this season's Thursday Night Football slate averaged 17.7 million viewers in the United States, up 16 per cent on last year, according to Nielsen figures shared by Amazon.

Basketball is adding to the tally. Prime Video drew more than 2 million viewers for its opening double-header of the NBA season, Nielsen reported. The platform also moved quickly on theatrical windows: this week it added Ali G: Who Iz I?, the new Sacha Baron Cohen film, just days after its cinema release, compressing the gap between big-screen debut and streaming availability.

Taken together, the figures show a service converting rights investment into measured audience growth. Box office revenue of $1.2 billion, a profitable streaming arm running at tens of billions annually, and double-digit growth in live sports audiences give Amazon a defensible position against both traditional broadcasters and pure-play streamers. With Reacher seasons five and six in the pipeline and the NFL audience still climbing, Amazon enters the next earnings cycle with its entertainment division for the first time standing as a profit contributor rather than a cost line.