Netflix will use AudienceProject Elevate, the measurement firm's independent platform for media owners, to document the value of its ad inventory at scale, extending a partnership that began with a direct integration in 2025.

The expanded deal, announced on 30 September 2026, adds AudienceProject's cross-media reports to Netflix's measurement stack. Advertisers will get data on reach and frequency across channels, showing how Netflix contributes to total campaign performance relative to other media.

AudienceProject's existing measurement already gives Netflix a number it can take to media buyers. Across the UK, Germany, France, Italy and Spain, the streamer has delivered on average 54 per cent unique reach to TV within target audiences — meaning Netflix reached viewers that TV campaigns alone did not.

That incremental-reach figure is the commercial core of the announcement. Netflix launched its ad-supported plan in November 2022 and has since pushed hard to convince European advertisers that its inventory adds audiences beyond linear and broadcast TV, rather than duplicating them. Independent third-party measurement matters here because reach claims coming from a platform's own tools are routinely discounted by agencies; AudienceProject, as an independent measurement provider, gives Netflix externally verifiable numbers.

Robert Singleton, Partnerships Director at AudienceProject, framed the deal as support for Netflix's growing ad business.

"We are proud to expand our partnership with Netflix and support the continued growth of its advertising business," Singleton said. "Netflix is increasingly becoming an important part of advertisers' media plans, and independent cross-media measurement plays a key role in proving the reach and incremental value it delivers. By combining AudienceProject Elevate with our cross-media reports, we can help Netflix measure campaigns at scale, demonstrate its value to advertisers and ultimately support more confident media investments."

Measurement of Netflix's ad-supported plan through AudienceProject is available now to advertisers and agencies in six markets: the UK, Germany, France, Italy, Spain and Canada.

The six-market footprint signals where Netflix sees the most demand for validated cross-media data. Five of the six are major European ad markets, and Canada rounds out the set as a market where Netflix's ad tier has gained traction with North American buyers.

For advertisers, the practical effect is straightforward. Agencies planning campaigns that span TV, digital video and Netflix can now pull reach and frequency figures from an independent source rather than relying on Netflix's own reporting, and can compare Netflix's contribution against other channels in a single cross-media view.

The 2025 direct integration laid the technical groundwork; the expanded agreement adds the media-owner-facing Elevate platform, built specifically for inventory owners to demonstrate value to advertisers, alongside the cross-media reporting layer.

With independent measurement now live in six markets, Netflix has the measurement infrastructure in place to support further expansion of its advertising business across Europe and Canada as it continues to court brand budgets.