Big Blue Marble has added live multiview channels to Cloud Video Kit, its broadcast-grade video processing and delivery platform, using AWS Elemental Dynamic Multiview from Amazon Web Services. The feature lets viewers watch multiple live feeds — additional camera angles, concurrent games, or a mix of channels — inside a single stream.

AWS positions Elemental Dynamic Multiview as a capability of AWS Elemental MediaPackage. It combines several live sources into one HLS/DASH stream, arranged into a custom layout at the point of delivery. Viewers choose which feeds they want to watch and how to arrange them across the screen, building their own viewing experience rather than switching between separate channels.

The technical approach differs from conventional server-side compositing, and that difference carries commercial weight. Dynamic Multiview layouts are not pre-rendered; the platform assembles them on demand. According to AWS, cost therefore scales with the number of encoded source streams, not with the number of layout combinations viewers can create. For an operator offering fans dozens of possible camera arrangements around a single match, that billing model matters: rendering every permutation in advance would multiply encoding costs, while on-demand assembly keeps the cost line tied to inputs.

Content protection stays simple under the scheme. A single DRM key protects the stream regardless of how the frames are arranged on screen. The output runs on any end-user device without custom SDKs or special integrations — a relevant point for broadcasters serving heterogeneous device fleets from smart TVs to phones, where per-platform integration work has historically been a barrier to multiview offerings.

Big Blue Marble integrated the AWS capability into Cloud Video Kit, its video processing and delivery platform running on AWS Cloud. The platform bundles scalable encoding, packaging and distribution tools with content security features including DRM, forensic watermarking and fraud detection. Existing Cloud Video Kit customers get the multiview channels as part of the same infrastructure they already operate, without a separate workflow or parallel delivery chain.

"We have been building streaming solutions on AWS for over a decade, and we're excited to be among the first to use Elemental Dynamic Multiview to bring live multiview streaming capabilities to our customers," says Krztof Bartkowski, CEO of Big Blue Marble Streaming & Cloud Media. "We believe that with this new AWS Elemental feature, Cloud Video Kit can give broadcasters and content owners a new way to engage viewers without adding complexity to their streaming workflows."

The vendor's claim of operational simplicity deserves separation from the underlying economics. What AWS and Big Blue Marble actually remove is the pre-rendering cost of layout combinations and the per-device integration burden; content owners still need to encode and deliver every additional source stream they want in a multiview offering. The more camera angles or concurrent events on offer, the higher the input-side cost — a linear relationship, but not a zero one.

The engagement argument is more straightforward. Multiview has proven its pull in sports streaming, where viewers want to follow several matches or angles at once, and platforms that have built it in-house have treated it as a retention feature rather than a revenue line. Packaging it as an on-demand, DRM-protected, device-agnostic capability lowers the barrier for smaller broadcasters and content owners that lack the engineering resources of major streamers.

For Big Blue Marble, the move extends a decade-long AWS partnership into a feature it says puts it among the first adopters of Elemental Dynamic Multiview. The company is making the live multiview channels available now to Cloud Video Kit customers on their existing infrastructure, with no separate rollout phase announced.