Spanish TV group Mediapro has pulled the plug on Gol, the sports channel it has operated for more than a decade, and will replace it from October 1 with Replay, a new sports network built around a digital-first strategy and viewers under 35.

Gol ceased broadcasting with immediate effect. Replay takes its slot on Spain's main pay-TV platforms, including Movistar Plus+, Orange TV, Vodafone TV, DIGI and Euskaltel, and will also reach viewers through Andorra Telecom.

The closure ends a long run for the Gol brand in the Spanish market. The channel inherited its name from Gol Televisión, a pay-TV service that operated between 2008 and 2015. The newer Gol initially broadcast free-to-air on digital terrestrial television before leaving the terrestrial platform in 2025, when it continued distribution through pay-TV operators and online.

Football remains the backbone of the new channel's schedule. Replay will carry one live LaLiga Hypermotion match every matchday, together with international competitions including Germany's DFB-Pokal, the Women's Super League and the Chinese Super League.

Beyond live games, the programming mix covers classic LaLiga matches, live studio shows covering the latest football news, and highlights from LaLiga and the Champions League. Documentaries on the recent history of Spanish football will round out the schedule.

Replay will also step outside football with boxing and other combat sports through a strand called Noches de Leyenda, built on archive fights featuring some of the biggest names in the sport.

The clearest signal of Mediapro's intent lies in distribution. A central plank of the strategy is to strengthen the channel's digital presence and win back audiences under 35 who engaged less with Gol. Replay will maintain a significant presence on YouTube, where viewers can watch the weekly LaLiga Hypermotion match, classic football games, Liga F highlights and other sports content.

That approach reflects a broader shift in how younger Spanish viewers consume sport: increasingly through short-form and streaming platforms rather than linear channel slots bundled into pay-TV packages. By pairing a conventional channel position on Movistar Plus+ and its rivals with free streaming output on YouTube, Mediapro is hedging across both distribution models.

The rebrand also consolidates Mediapro's football rights portfolio under a single, digitally oriented brand. The company retains live access to Spain's second-tier competition through the Hypermotion matchday fixture, while leveraging its extensive archives — from classic league matches to historic boxing — as low-cost programming that suits both linear scheduling and on-demand viewing.

For operators such as Movistar Plus+, Orange TV and Vodafone TV, the transition requires no action from subscribers: Replay simply occupies the channel position Gol held. In Andorra, Andorra Telecom carries the same swap.

The first test comes quickly. From October 1, Replay's ability to convert Gol's existing carriage into measurable engagement among under-35 viewers — particularly on YouTube, where its weekly Hypermotion match will stream free — will determine whether the rebrand reverses the audience drift that prompted it.