JustWatch TV goes live across 11 markets with 30 content partners

JustWatch TV launched on 20 October 2026 in eleven markets, opening with 30 content partners and a promise of more to come. The UK, Ireland, the US, Canada, Germany, Austria, France, Italy, Spain, Australia and New Zealand get the service directly inside the JustWatch apps and website.

The newly announced partners include Cineverse in the US, Leonine Studios in Germany, SND in France and Altitude in the UK. They join previously announced names: Paramount, New Regency, Fremantle, Bleecker Street and Vortex Media. That's a decent roster for a debut, though hardly a full replacement for anyone's existing subscriptions.

What is JustWatch TV actually selling?

The premise is straightforward. JustWatch spent twelve years telling people where to stream things; now it wants to host some of those things itself. The company says its catalogue draws on billions of data points about what its audience wants to watch, and uses those demand insights to curate a library that fills gaps in the existing streaming landscape.

Founder and CEO David Croyé did not undersell the moment. "The launch of JustWatch TV marks the most important new development in our company's twelve-year history, and it's only the start," he said.

He also explained the logic behind the company's name. "We called our company JustWatch because we wanted to make it easier for people to find and 'just watch' the movies and shows they love," Croyé said. "From the beginning, our vision was to create a single platform that directs fans to all of their entertainment options in one place."

Why does a discovery outfit want a streaming service?

JustWatch built its business as a search layer — the place you check before you commit to a rental or a subscription. Moving into distribution changes that position. According to Croyé, JustWatch TV "will help fill in the gaps and will make it easier for the massive JustWatch audience to discover and watch great movies and series, including those hard-to-find titles, right from the app itself."

In practice, that means the catalogue leans toward the long tail: titles the majors don't fight over, licensed from studios like Leonine and Fremantle rather than produced in-house. The company frames this as complementing existing services rather than competing with them. Every aggregator says that. This one at least has the audience data to pick its acquisitions with some precision.

The risk is the familiar one for any aggregator-turned-retailer: keeping the partners who supply your catalogue happy while you sit between them and their viewers. Thirty partners at launch suggests the pitch worked, for now.

With eleven markets covered from day one and more partners "in the pipeline", per the company, JustWatch TV's next test is whether curation built on viewing data can hold an audience that already has too many apps.