Free Live Sports completes Gizmott migration with AI guide

As of October 23, 2026, Free Live Sports operates 125 sports FAST channels, and Sports Studio has completed the migration of the service’s apps to Gizmott, an OTT platform from Gizmeon.

Free Live Sports is a free, ad-supported streaming service. Its new AI-powered electronic programme guide uses each viewer’s watch behavior to order channels and bring the ones they watch to the top.

Sports Studio says a traditional static grid placed most of the 125-channel lineup below the fold, forcing viewers to search for a game. A combat sports fan, a football fan and a motorsports fan can now open the same app to different guide orders.

What does the migration change for viewers?

The completed platform move gives FLS a guide that changes with the individual rather than showing every viewer the same fixed channel sequence. Sports Studio says the system learns from actual viewing behavior. The announcement does not explain how quickly the order updates after a viewer changes habits.

• Completed: The apps now run on Gizmott, with an AI guide that starts by ordering channels according to viewing behavior.
• Coming soon: A vertical feed of recent sports highlights, clips and commentary, scrollable in the mobile and connected-TV apps.
• In the pipeline: Interactive functions that let viewers use a remote to interact with the screen, turning a lean-back stream into a lean-in experience.

That distinction matters because only the migration and initial guide form part of the finished deployment. Sports Studio describes the other two items as forthcoming, and it gives no launch date, geographic rollout, performance target or commercial result for either.

Cathy Rasenberger, Sports Studio co-founder, said:

“Sports fans don’t want to scroll through a hundred channels to find the game. They want the guide to already know them,”

“Moving FLS to Gizmott let us build a guide that does exactly that. It is also the foundation for what comes next: sport verticals that serve fans and advertisers better, and interactive features that let viewers do more than just watch. We’ll have more to share on that soon.”

For viewers, the practical change is less channel hunting: FLS can place channels they watch at the top of the guide. The planned vertical feed would put recent highlights, clips and commentary into a scrollable mobile and connected-TV experience, while the remote functions aim to extend participation beyond pressing play.

What does this change for advertisers?

The advertising proposition extends beyond placing inventory beside a live stream. Rasenberger says sport verticals and interactive features can serve fans and advertisers better and create new opportunities to engage viewers with the remote. The announcement specifies no ad formats, campaign tools, pricing, advertiser commitments or revenue expectations.

Those points remain product and vendor claims. No measured recommendation accuracy, discovery uplift, engagement rate, advertiser return or user-adoption figure accompanies the migration. FLS can demonstrate technical distribution across its app portfolio; it has not yet demonstrated the commercial effect that the roadmap implies.

Gizmeon CEO Firoze Moosakutty said:

“Sports audiences are some of the most engaged viewers in streaming, and Free Live Sports is a great showcase for what Gizmott’s AI capabilities can do for discovery,”

“We’re proud to power the next chapter of FLS.”

Moosakutty’s statement positions FLS as a reference deployment for Gizmeon’s discovery technology. In operational terms, the disclosed AI function is personalized channel ordering based on watch behavior. The announcement does not identify the model, data-retention rules, consent flow or recommendation-performance metrics, and it names no launch markets for the app migration.

What happens next?

The next test is execution rather than platform selection. Sports Studio must ship the vertical feed and define what viewers can do with their remotes before it can substantiate claims about deeper engagement and advertiser value. Until then, the completed migration establishes technical distribution, while the engagement and revenue case rests on features and metrics not yet disclosed.

Sports Studio says it will share more soon, but the vertical feed and interactive remote functions remain undated, leaving wider rollout and advertising investment without a firm schedule.