Titan OS banks $46m to take on TV's US and Asian giants

Titan OS has raised $46 million (€40.9m), lifting total funding for the Barcelona-based connected-TV operating system maker to $110 million since it launched in 2023.

The round, announced on November 4, 2026, splits into equity from existing backers Highland Europe and Mangrove Capital Partners, plus a credit facility from funds and accounts managed by BlackRock. Equity investors returning rather than new names leading is worth noting. So is the debt component — a sign the company wants runway without further dilution.

Who is behind Titan OS?

Founder Jacinto Roca previously built Wuaki.tv, the streaming service Rakuten acquired, and started Titan OS with co-founders Timothy Edwards, Miquel Barba and Tobias Pfalzgraff. The company's pitch is twofold: make content discovery less painful on smart TVs, and give brands a way to reach audiences that the big platform owners hoard for themselves.

After just over three years of operating, the company says it has licensed its technology to Philips, AOC, JVC, Vestel, Skyworth and Sharp, reaching millions of viewers across Europe and LatAm. It calls itself Europe's leading independent operating system for connected TVs — a claim about a market where independence is precisely the scarce commodity.

What did the investors say?

Laurence Garrett, General Partner at Highland Europe, framed the business as a self-reinforcing loop. "Since our first investment, we've watched the Titan team build a rare flywheel," he said. "TV makers earn a share of the revenue their screens generate for years after the sale. Advertisers reach millions of homes across many TV brands. And unlike the walled gardens, Titan is a partner, not a competitor."

That "partner, not competitor" line is the commercial crux. Samsung's Tizen and LG's webOS sit on the sets those same companies sell; Google and Amazon license platforms that compete with their own ad businesses. An OS maker with no hardware or streaming service of its own can share ad revenue with set-makers for years after the sale — hence Garrett's closing remark: "We're excited to double down."

Hyoung-Ung Kim, CFO of Titan OS, put the money to work in a sentence. "Three years after launch, Titan OS is already in millions of homes and continues to deliver strong year-on-year growth," he said, adding that BlackRock's involvement alongside Highland and Mangrove "gives us the capital to build on that foundation, expand into new markets, and do it from a position of financial strength."

What does the funding change?

Kim's stated ambition is blunt: "To become a true global player, built from Barcelona, in a market currently dominated by US and Asian companies." That dominance is the whole opportunity. European TV brands without in-house software need an alternative that doesn't hand their audiences to Google, and Titan OS is the local option.

The company says the new capital will fund three things: expanding global OEM partnerships, investing in product innovation, and building advertising technology that improves monetisation for ecosystem partners. No specific markets, OEM names or timelines accompany the announcement — the company keeps those cards close.

The structural bet, then, remains the same one Highland and Mangrove made earlier: that TV makers will keep choosing a revenue-sharing partner over a platform rival, and that advertisers will follow the aggregated audiences. With $110 million now committed and BlackRock lending against the model, Titan OS has the balance sheet to keep pressing OEMs for design wins in Europe and LatAm — and, eventually, to test whether the flywheel spins outside them.