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Netflix Adds Japan to Its WWE Distribution Footprint From October 1

Netflix becomes the home of WWE in Japan from October 1, adding Raw, SmackDown, NXT and Premium Live Events to all plans at no extra cost, with bilingual commentary.

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Japan: Netflix the new home for WWEVideo & Broadcast
Japan: Netflix the new home for WWEAI-generated

Why it matters

  • Netflix becomes the new home for WWE content in Japan from October 1, 2026
  • WWE content included at no extra cost across all Netflix plans, with English and Japanese commentary
  • First live streams: SmackDown October 3, Raw October 6, NXT October 7, all at 9am local time

The story

Netflix becomes the new home for WWE content in Japan on October 1, extending the streaming platform's wrestling distribution to one of the markets its January 2025 global WWE launch originally excluded.

The Japanese lineup mirrors the package Netflix carries elsewhere: WWE's weekly flagship shows Raw, SmackDown and NXT, Premium Live Events such as WrestleMania, Royal Rumble, SummerSlam and the upcoming Money in the Bank on October 11, plus WWE's archive library. All of it comes at no extra cost across every Netflix plan in the market, with content available year-round.

Live broadcasts will carry both English and Japanese commentary, a detail that matters in a market where WWE has historically built its audience through localized presentation and a roster of established Japanese stars. Current WWE talent from Japan includes Iyo Sky, Asuka, Shinsuke Nakamura, Kyoki and Naraku.

The rollout follows a staggered schedule in the first week of October. SmackDown streams live first, on October 3. Raw follows on October 6, with NXT's first live broadcast on October 7. All three air at 9am local time, aligning with WWE's US primetime scheduling.

Netflix began streaming WWE globally in January 2025, but several regions were excluded from that initial deal. Japan now becomes the latest market added to the footprint, closing one of the more notable gaps given the country's deep professional wrestling tradition and WWE's long-running presence there through Japanese performers.

For Netflix, the move continues its push into live sports-adjacent programming, a strategy built on weekly appointment viewing that drives retention in a way library content does not. For WWE, Japan adds another established market to a distribution model that has shifted its flagship weekly shows from linear cable to a global streaming platform.

Japanese members can start streaming WWE content on Netflix from October 1, with the first live Raw stream in the market set for October 6.

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Senior reporter covering marketplaces and e-commerce at Telecom Gazette.

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