Spectrum chief operating officer Nick Jeffery, on the job since September 1, has removed two senior executives and flattened Charter's operating structure in his first major reorganization, according to a memo obtained by Light Reading.

The October 12 memo announces what Jeffery calls a "simpler, flatter, operating structure" designed to help the cable operator "move faster with fewer layers, and to focus on our two biggest priorities – returning to core Internet growth and improving customer service."

The changes land less than two months after the Charter-Cox merger closed on August 20. They also follow Jeffery's public framing of his mission as "The Great Cable Comeback."

Who is leaving Spectrum?

Chief Commercial Officer Adam Ray and Chief Marketing Officer Sharon Peters will both depart at the end of the year, Jeffery told staff.

Ray spent more than 20 years at Charter and has held the CCO role since 2022. He oversaw marketing, residential sales, Spectrum Business and "Community Solutions," the bulk-services arm for multi-dwelling units. His role will not be replaced.

Peters joined Charter in 2016 to manage the branding transition after the company acquired Time Warner Cable and Bright House Networks. Most recently she helped introduce the Spectrum brand into former Cox Communications markets following the August merger close. Simon Cassels, currently chief creative officer, will serve as interim CMO while a permanent search runs.

What does the new reporting line look like?

Jeffery's direct reports now span six named executives plus two roles still in process:

• Cliff Hagan — customer operations
• Tom Monaghan — field operations
• Christian Ruiz — Spectrum Consumer
• Keith Dardis — Spectrum Business
• Jeff Breaux — Spectrum Wholesale, including RapidScale and Segra, the two units Charter acquired through Cox that continue to operate separately
• Paul Woelk — business planning and business intelligence

A head of integration search is underway. Spectrum is finalizing a chief of staff candidate.

Most individual roles stay intact. Jeffery argued the value lies in speed and accountability, writing that the "new organizational structure means we can move faster, be clearer about who is accountable, and more quickly fix the things that get in the way of our customers and our people."

Why the reorganization matters

The candid internal diagnosis is the notable part. Jeffery wrote that Spectrum, despite its broadband scale, video assets and mobile offers, has "failed to marshal those advantages into a winning strategy and have underperformed the markets, and our own expectations."

For practitioners, the reorg signals that Charter's post-merger integration and its broadband recovery push will run through a single, tighter chain of command. Removing the CCO layer entirely, rather than backfilling it, is a deliberate flattening. Marketing now reports through an interim leader while the company searches, which puts brand decisions in a holding pattern into 2026.

Jeffery has executed turnarounds before. He improved metrics across the board at Vodafone UK, then did the same at Frontier Communications over five years before Verizon bought the fiber operator. His track record is the reason Charter hired him; the memo shows how quickly he intends to work.

What about fixed wireless and satellite?

In a LinkedIn post last month, Jeffery set out the strategic case. He argued that competitive pressure, rising capital costs and more rural builds will compress margins across the industry. He wrote: "Given there are 1,000+ small broadband providers across the US, consolidation is coming – it's just math and a huge disruption. All the while, Spectrum is now the largest broadband provider in the free world and already has massive scale economics, with more to come."

He dismissed fixed wireless access economics as "shaky," noting the service relies on fallow capacity. He views satellite as a complement rather than a major competitor, even as Starlink prepares to deliver more speed, coverage and capacity with a new generation of satellites.

These are the CEO-caliber claims of an operator betting that scale beats agility. The market will test them against cable's continuing broadband subscriber losses, the stated target of the entire reorganization.

Spectrum now enters what amounts to a show-me phase. With two C-suite departures set for year-end, an interim CMO in place and an integration head still to be hired, Jeffery has roughly one quarter to prove the flatter structure can move Spectrum back to broadband growth.