Binge launches on Prime Video in Australia at A$19-A$22 a month

By Rebecca Stone

Prime Video launched Binge as its 32nd add-on subscription partner in Australia on October 28, 2026, with monthly plans starting at A$19. The DAZN-owned subscription video-on-demand service now gains a Prime Video access route, but neither company has attached subscriber or revenue forecasts to the arrangement.

What does the Australian offer include?

Two monthly subscriptions sit behind the add-on: Standard at A$19, which the announcement also lists as €12, and Premium at A$22. Premium costs A$3 more per month, or about 16%, than Standard. At an unchanged monthly rate, 12 months would cost A$264 for Premium and A$228 for Standard.

The announcement does not explain what separates the two plans, whether customers need a Prime membership, or whether the offer includes a contract, introductory period or annual discount.

• Binge lists international hits and “award-winning” titles including The Five Star Weekend, Colin From Accounts, Wentworth, American Horror Story, Outlander: The Final Season, Yaga, The Real Housewives of New York City, Saturday Night Live, The Day of the Jackal, High Country and other programming.
• The live sports offer comes directly from Kayo Sports: AFLW, NRLW, and select AFL, NRL, BBL and WBBL games, with no advertising breaks during play. The lineup also includes F1 Kayo Minis and surfing.
• Live news channels include News24, BBC News, Fox Sports News and CNBC. The announcement refers to additional channels without naming them.

What changes through the partnership?

Alexandra Gilbert, head of content for Prime Video Australia and New Zealand, set out the wider platform proposition:

“As a first-stop entertainment destination, Prime Video offers customers a vast selection of premium content from Amazon MGM Studios Original series and movies, to licensed favourites, live sports, the ability to rent or buy thousands of new and popular movies, and add-on subscriptions.”

“We’re excited to welcome Binge to Prime Video as our 32nd add-on subscription partner in Australia, strengthening our commitment to providing customers with unparalleled variety, world-class content and the flexibility to build their ideal entertainment experience, all in one app.”

Binge remains DAZN-owned; the agreement changes distribution and discovery rather than ownership. The partner number provides one measurable marker for the arrangement, while Gilbert’s references to “unparalleled variety” and “world-class content” remain promotional descriptions.

The announcement discloses no contract value, revenue share, acquisition cost or minimum subscriber commitment. It also gives no indication of how many Prime Video customers will see the add-on or whether Binge subscriptions will generate incremental revenue rather than shift existing viewing between platforms.

Foxtel Group’s Executive Director for Content and Commercial Partnerships, Stephanie Quinn, framed the commercial rationale more directly:

“It’s a compelling proposition, bringing together must-watch global series, standout Australian originals, live sport and trusted news, alongside Prime Video’s extensive content library.”

“We’re always looking for ways to make it easier for more Australians to discover Binge’s incredible content. Our partnership with Prime Video opens up a new way for customers to access BINGE, extending our reach while making our breadth of premium entertainment more accessible.”

The arrangement creates another route to Binge and its Kayo Sports feeds. Whether that route expands the paid service or mainly moves existing Binge viewing into Prime Video remains untested.

What is not yet proven?

The announcement supplies launch availability and prices but no Binge subscriber total, Prime Video add-on sign-ups, churn figures, viewing levels or incremental revenue. It also provides no usage data for AFLW, NRLW or the named news channels, and no update on the effect on direct Binge subscriptions.

Content claims carry similar limits. The description “award-winning titles” comes without award details, while the no-ad-break promise applies to the specified live games rather than the entire entertainment catalogue. Neither company has set out a timetable for wider content additions, further market rollouts, price changes or measurable performance targets.

The next checkpoint is whether the add-on produces measurable subscriber growth; without a rollout, investment or performance timetable, wider availability remains a distribution promise rather than a demonstrated commercial result.